Editors' Blog

Fidelity's Super Stretch jeans

Taking a look around the LOULOU office, I’ve noticed that most of us don’t wear pants. No, we’re not emulating Gaga (though many of us do have Bad Romance on repeat) but we have a fondness for tights and leggings with dresses/longer tops. Hence, our jeans are not seeing the light of day as often as they used to and I must admit that when I opt for jeans, I’m not nearly as comfortable as I am in my daily go-to black tights.

Thing is, denim was a major trend on the SS10 runways. How are labels making us want to wear tight, skinny jeans again? They’re tweaking their denim to be extra-comfy stretchy: Most of Diesel’s styles have stretch now, Fidelity is introducing “Super Stretch” jeans, Second’s “Yoga Jeans” are available in more washes than ever and “jeggings” are available just about everywhere from Dynamite to Net-à-Porter.

So I need to know: Are you on board with this look? (Nay-sayers better have compelling arguments if they’re saying no to comfort!)

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Last week, I received some perfumes and I am loving the new scents from Garage, Dynamite and BCBG. I think each scent is for a different kind of gal.

Read on the find out which new scent is for you. Read the rest of this entry »

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Tuesday night marked the launch of Rachël, Dynamite’s very first fragrance. It’s composed of notes like apple leaves, jasmine, freesia, blonde woods and clear amber (it reminded me of D&G’s Light Blue — a.k.a. my signature scent in high school — at first whiff) and it’s a steal at $30.

Aside from introducing us to Rachël, the evening celebrated Dynamite’s holiday fashion collection. My favourite thing about the outfits? Not only are they extremely affordable (I have my eye on a sequined skirt priced at just under $30) but throw in some cardigans and blazers and they’re fabulous day-to-night options.

Photos: Courtesy of Dynamite

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