agm-013265If this doesn’t get me back into Esprit, I don’t know what will. My favourite It-girl, Julia Restoin-Roitfeld (pictured) is teaming up with Esprit for their spring ads. Julia, the daughter of Paris Vogue editor, Carine Roitfeld and curently a bit of a cult obsession in the blog milieu, is set to take the mall chain by storm with model Daisy Lowe, daughter of one-time model Pearl Lowe and Bush frontman (aka Gwen Stefani’s beau), Gavin Rossdale. Lowe will front the brand’s EDC by Esprit line (alongside her main squeeze, Will Cameron, who’s already signed with the EDC men’s line)  while Julia is the face of the women’s casual line. With a cool kids duo like Julia and Daisy, this campaign’s got hot and blogger frenzy written all over it.

Photo credit: PR Photos / Anthony G. Moore