4307_07American Apparel, the brand probably more popular for their provocative ad campaigns featuring scantily clad staff-come-models than their “Made in L.A” premise, is breaking into beauty, a move that’s expected to bolster sales, with the launch of a full nail polish collection as of this past Wednesday.

Currently available on their site is Rosebud lip balm, Dr.Bronner’s Magic liquid soap and Mason Pearson brushes. The lacquer will be available at 280 stores in 20 countries and the range includes 18 shades all aptly titled from the very of-the-moment minty green “Office” to a “Downtown L.A” red, “Factory Grey” and a black shade, “Hassid,” which is a nod to the company’s Jewish roots.

Like all things American Apparel, this line of polish sounds like it’s got just the right amount of kitsch to make it a winner among the cool kids.