rowentaIf you’re hair-obsessed (like I am) then you’ll be happy to know there’s a new beauty brand on the block this fall. Rowenta Beauty is a new line of hair tools that recently caught my eye.

The press release for Rowenta Beauty hair tools made its way into my inbox and I just had to share with you.

I am woman enough to confess that my hair is what consumes most of my time every morning. It’s the only reason I am ever late for work! I have bangs so that automatically means an extra 10 minutes just coiffing them right. (If the bangs are messed up, the whole ‘do is just wrong.)

I’m really looking forward to this line of hair tools. The object of my affection today? The Straight & Curl 2-in-1 iron (valued at $179). It’s thin and powerful so it’s super easy to go from curly to straight with it.

I have pin-straight hair and curling irons are useless on me. But when I curl my hair with a flat iron, the curls last because the humidity is removed from my tresses. If it works on my broomstick hair, that means it’ll work on just about anyone. This iron is perfect for achieving smooth locks or bouncy waves or curls. Loves!

This new collection will be available in select salons only. Check out Rowenta Beauty’s retailer list to find out where you can get a tool from the new collection. Are you anxious to find out what this line is like? What’s your must-have, absolutely-can’t-live-without beauty tool?

(Psst: For those of you who still need a hair fix for the day, don’t forget to check out our latest feature: The best celebrity bangs.)